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Doing Business in Vietnam: Do’s
Greet and Address Properly
In most parts of the world, a person is greeted and addressed with their title followed by the last name. However in Vietnam, you need to address a Vietnamese by the title followed by the first name. Titles are very important for the Vietnamese who still hold traditional values.
Know the Hierarchy and Seniority
Most companies in Vietnam embed the principle of top-down hierarchical structure. Therefore, it is important for you to respect people according to their age, education and job position. Therefore when it comes to the first meeting with a Vietnamese partner, you should always introduce yourself to the eldest person or the one with the highest position.
Exchange Business Cards with Both Hands
The fundamentals of business practices in Vietnam come down to respect. Business cards are extremely important in Vietnam to let people know about you and your business. When you receive or give a business card, always remember to use both hands as a sign of respect. Don’t forget to look at the details on the card with attention and interest.The way you hand out or receive your business cards will let your business partner know if you respect them for possible business collaboration.
Be Patient and Build Relationship
Time is pretty much a loose concept for Vietnamese and they take things slowly when it comes to business. They value relationships, family and friends, and believe that relationships come before businesses. Without good relationships, there will not be harmony; and without harmony, there will not be businesses.So be patient and sometimes you need to go through several business meetings before you can seal a deal.
Doing Business in Vietnam: Don’ts
Don’t Wear Exposed Clothing
Clothing for both women and men for business meetings tend to be very simple and modest. Most Vietnamese are still quite conservative and therefore women do not usually wear skirts above their knee. Besides, women should wear blouse that cover their shoulders and shoes with no high heels.
Don’t Hug Without Consent
Vietnamese often give a slight bow or shake a person’s hand as a way to say hello or goodbye. If you are a man, you can greet another man with a handshake or a pat on the shoulder. But if you are a man and try to greet a woman, you should always wait for the woman to offer a handshake first. Otherwise, a simple nod will do.
Don’t Make Them Lose Face
“Losing face” means to feel ashamed or embarrassed in Vietnamese culture. You should never do something towards someone in Vietnam and make them lose face, especially in front of others. For most business people in Vietnam, reputation and dignity are everything.
More information about Vietnam Doing Business, Market Research, Factory audit or visiting, please don’t hesitate to contact me or following:
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